Post by account_disabled on Dec 2, 2023 8:49:03 GMT
Ultimately, the goal of these techniques is to build a relationship with your visitors. By providing them with valuable content and helping them solve their problems, you will not only convert them into leads, but also turn them into loyal customers and brand advocates. 2.7. BUILD CUSTOMER LOYALTY Customer follow-up or sales follow-up should not stop at the first stages of your inbound marketing. It also serves to retain your customers and show them that they are important. With all the information available today, you can personalize your messages to better reach your customers. Here are some tools to improve your customer follow-up: A good newsletter A chatbox to stay in touch Adapted and personalized emails Promotional offers Creation of events Live videos (like a Facebook Live ) Keep in mind that once a customer is acquired, the point is to retain and delight them, so that they can attract other customers to you ! Inbound marketing is not limited to a few defined principles.
This is an intrinsically linked strategy that requires a lot of effort and genuine interest in your audience. If you manage to implement these few points, keeping in mind the four central pillars of inbound marketing (Attract, Convert, Conclude, Retain) , you will be on the right track. Building customer loyalty with inbound marketing 3. WHAT IS THE DIFFERENCE BETWEEN INBOUND AND OUTBOUND MARKETING? Outbound marketing is a traditional strategy still widely used by businesses today. It relies on a more aggressive approach, such Phone Number List as emailing or SMS campaigns, purchasing advertising space and sponsored links. One of the disadvantages of outbound marketing, in addition to being able to be perceived as intrusive, is its lack of personalization compared to inbound marketing , which focuses more on the customer's needs.
Additionally, outbound marketing can be costly because it targets a broad audience without taking into account specific behavioral or demographic criteria. According to an IronPaper study, 70 to 80% of users ignore sponsored ads. This may encourage considering a more organic strategy. With outbound marketing, you invest a lot with no guarantee of return on investment . Additionally, the omnipresence of advertising has led consumers to become indifferent. Faced with a wide choice, they want to be seduced and not bombarded with advertisements. Unlike outbound marketing, which directly imposes a product or service on consumers, inbound marketing attracts prospects to you , encouraging them to seek information about your offers themselves. You seek to gain their trust, reassure them and inform them as effectively as possible.
This is an intrinsically linked strategy that requires a lot of effort and genuine interest in your audience. If you manage to implement these few points, keeping in mind the four central pillars of inbound marketing (Attract, Convert, Conclude, Retain) , you will be on the right track. Building customer loyalty with inbound marketing 3. WHAT IS THE DIFFERENCE BETWEEN INBOUND AND OUTBOUND MARKETING? Outbound marketing is a traditional strategy still widely used by businesses today. It relies on a more aggressive approach, such Phone Number List as emailing or SMS campaigns, purchasing advertising space and sponsored links. One of the disadvantages of outbound marketing, in addition to being able to be perceived as intrusive, is its lack of personalization compared to inbound marketing , which focuses more on the customer's needs.
Additionally, outbound marketing can be costly because it targets a broad audience without taking into account specific behavioral or demographic criteria. According to an IronPaper study, 70 to 80% of users ignore sponsored ads. This may encourage considering a more organic strategy. With outbound marketing, you invest a lot with no guarantee of return on investment . Additionally, the omnipresence of advertising has led consumers to become indifferent. Faced with a wide choice, they want to be seduced and not bombarded with advertisements. Unlike outbound marketing, which directly imposes a product or service on consumers, inbound marketing attracts prospects to you , encouraging them to seek information about your offers themselves. You seek to gain their trust, reassure them and inform them as effectively as possible.